{"id":116,"date":"2021-03-09T18:28:57","date_gmt":"2021-03-09T18:28:57","guid":{"rendered":"https:\/\/blinkstore.in\/?p=116"},"modified":"2023-09-08T17:59:52","modified_gmt":"2023-09-08T12:29:52","slug":"how-to-pick-a-name-for-your-brand","status":"publish","type":"post","link":"https:\/\/blinkstore.in\/blog\/how-to-pick-a-name-for-your-brand\/","title":{"rendered":"How To Pick A Name For Your Brand?"},"content":{"rendered":"<p>An appropriate brand name is not the one that looks cool on your business card or is fun to say. It\u2019s not gonna be great because you like it. A brand name is only great if it communicates your brand ethos to your customers clearly. A great brand name will reinforce your brand values.<\/p><div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table Of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#step-1-find-your-brand-identity\">Step 1: Find Your Brand Identity<\/a><\/li><li class=\"\"><a href=\"#step-2-what-sets-you-apart\">Step 2: What Sets You Apart?<\/a><\/li><li class=\"\"><a href=\"#step-3-brainstorm\">Step 3: Brainstorm<\/a><\/li><li class=\"\"><a href=\"#step-4-condense-your-list\">Step 4: Condense Your List<\/a><\/li><li class=\"\"><a href=\"#step-5-test-out-your-brain-child\">Step 5: Test Out Your Brain Child<\/a><\/li><li class=\"\"><a href=\"#a-few-extra-hacks\">A FEW EXTRA HACKS:<\/a><\/li><\/ul><\/nav><\/div><p>Since it is going to be an extension of your brand, it\u2019s important that it is:<\/p><ol class=\"wp-block-list\"><li><strong>Meaningful<\/strong>: cultivates a positive emotional connotation<\/li>\n\n<li><strong>Distinctive<\/strong>: stands out<\/li>\n\n<li><strong>Accessible<\/strong>: easy to pronounce, spell and remember<\/li>\n\n<li><strong>Future Proo<\/strong>f: remain relevant through the years as the brand grows&nbsp;<\/li><\/ol><p>Here\u2019s our step-by-step guide on how to choose the perfect brand name.<\/p><h3 class=\"wp-block-heading\" id=\"step-1-find-your-brand-identity\"><strong>Step 1: Find Your Brand Identity<\/strong><\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6-1024x538.jpg\" alt=\"\" class=\"wp-image-109041\" srcset=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6-1024x538.jpg 1024w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6-300x158.jpg 300w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6-768x403.jpg 768w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6-600x315.jpg 600w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>Before you can articulate your brand name, you need to lay down exactly who you are and what you\u2019re trying to achieve.<\/p><ul class=\"wp-block-list\"><li>Why do you exist? What consumer gap do you fill in the market?<\/li>\n\n<li>How does your brand help shape the future?<\/li>\n\n<li>What principles guide your brand behaviour?<\/li><\/ul><div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h3 class=\"wp-block-heading\" id=\"step-2-what-sets-you-apart\"><strong>Step 2: What Sets You Apart?<\/strong><\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7-1024x538.jpg\" alt=\"\" class=\"wp-image-109042\" srcset=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7-1024x538.jpg 1024w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7-300x158.jpg 300w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7-768x403.jpg 768w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7-600x315.jpg 600w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-7.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>The key to finding a good brand name is to understand what makes you unique among your competitors. Your brand identity is definitely one thing that sets you apart but there are surely plenty of other things that make you stand out.<\/p><p>You must keep these differentiators front of your mind throughout the naming process.<\/p><div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h3 class=\"wp-block-heading\" id=\"step-3-brainstorm\"><strong>Step 3: Brainstorm<\/strong><\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8-1024x538.jpg\" alt=\"\" class=\"wp-image-109043\" srcset=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8-1024x538.jpg 1024w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8-300x158.jpg 300w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8-768x403.jpg 768w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8-600x315.jpg 600w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-8.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><ul class=\"wp-block-list\"><li>Gather all creatives and stakeholders and host a structured brainstorming session.<\/li>\n\n<li>Write down all adjectives that you might associate with your brand.<\/li>\n\n<li>Describe what you want to make your users feel when they use your product or service.<\/li>\n\n<li>Engage in simple word association activities<\/li>\n\n<li>You might take your pick from the following brand name styles:<ul class=\"wp-block-list\"><li><strong>Founder Name: <\/strong>A name based on a real or fictional person (Example: Ben &amp; Jerry\u2019s, Godrej Group, Ralph Lauren)<\/li>\n\n<li><strong>Descriptive: <\/strong>A name that describes what your brand does (Example: Toys R Us, MakeMyTrip)<\/li>\n\n<li><strong>Metaphorical: <\/strong>Words that are mythical with powerful meanings (Examples: Nike &#8211; the winged goddess of victory, Amazon &#8211; vast forest With a wide variety)&nbsp;<\/li>\n\n<li><strong>Acronym: <\/strong>KFC (Kentucky Fried Chicken), CK (Calvin Klein), DKNY (Donna Karen New York)<\/li><\/ul><\/li><\/ul><div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h3 class=\"wp-block-heading\" id=\"step-4-condense-your-list\"><strong>Step 4: Condense Your List<\/strong><\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9-1024x538.jpg\" alt=\"\" class=\"wp-image-109044\" srcset=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9-1024x538.jpg 1024w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9-300x158.jpg 300w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9-768x403.jpg 768w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9-600x315.jpg 600w, https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/image-3-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>This is definitely going to be the most frustrating part of your brand naming process.&nbsp;<\/p><p>There\u2019s no point in working on names that are unavailable, therefore, it is absolutely crucial to vet your frontrunners.<\/p><p>Once you have shortlisted possible brand names, it is important to check their availability. Make sure they aren\u2019t already in use by another business or trademarked. Also, ensure a suitable domain name is available.<\/p><div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h3 class=\"wp-block-heading\" id=\"step-5-test-out-your-brain-child\"><strong>Step 5: Test Out Your Brain Child<\/strong><\/h3><figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2023\/06\/pexels-pixabay-355952-edited.jpg\" alt=\"opening an online store\" class=\"wp-image-109036\" style=\"width:1024px;height:538px\" width=\"1024\" height=\"538\" \/><\/figure><p>Here comes the most exciting part of the journey! Now that you have the legalities sorted, it is a good idea to test your shortlist. This will help you figure out how exciting and memorable your potential customers might find your potential names.<\/p><p>You get to create potential logos, website homepages, product packaging and vision boards for all front-running brand names. At the very least, do the testing for your top 3 names. It may surprise you what people resonate with the most at the end.<\/p><div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h3 class=\"wp-block-heading\" id=\"a-few-extra-hacks\"><strong>A FEW EXTRA HACKS<\/strong>:<\/h3><ul class=\"wp-block-list\"><li>Make sure your brand\u2019s mission is perfectly clear.<\/li>\n\n<li>You\u2019re not just looking for a great name, you\u2019re looking for a great name for <strong><em>you<\/em><\/strong>.<\/li>\n\n<li>If a brand name appears to be available, get your legal team to fully vet it.<\/li>\n\n<li>Protect your name legally to avoid infringement.<\/li>\n\n<li>Easy testing idea: Create mock creatives for the top 3 brand names and run specifically targeted split test ads on Facebook to test the response.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>A brand name is only great if it communicates your brand ethos to your customers clearly. A great brand name will reinforce your brand values.<\/p>\n","protected":false},"author":43,"featured_media":109039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[16,17,18,19,79,80],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-blinkstore","tag-brand-identity","tag-brand-name","tag-branding","tag-nameing-business","tag-naming"],"uagb_featured_image_src":{"full":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17.png",1920,800,false],"thumbnail":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-150x150.png",150,150,true],"medium":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-300x125.png",300,125,true],"medium_large":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-768x320.png",768,320,true],"large":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-1024x427.png",1024,427,true],"1536x1536":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-1536x640.png",1536,640,true],"2048x2048":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17.png",1920,800,false],"woocommerce_thumbnail":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-300x300.png",300,300,true],"woocommerce_single":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-600x250.png",600,250,true],"woocommerce_gallery_thumbnail":["https:\/\/blinkstore.in\/wp-content\/uploads\/sites\/29\/2021\/03\/17-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/blinkstore.in\/author\/"},"uagb_comment_info":20,"uagb_excerpt":"A brand name is only great if it communicates your brand ethos to your customers clearly. A great brand name will reinforce your brand values.","_links":{"self":[{"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":4,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":112793,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/posts\/116\/revisions\/112793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/media\/109039"}],"wp:attachment":[{"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinkstore.in\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}