40+ Best AI Marketing Tools for Marketers to Use in 2024

Are you looking to advance your marketing plans? Check out these amazing AI marketing tools to ace your level. These solutions offer cutting-edge capabilities to optimise marketing and spur growth, from predictive analytics to tailored communications. Learn about the advantages of each tool and use AI-powered marketing to remain ahead of the competition.

Introduction to AI Marketing

In today’s digital environment, artificial intelligence (AI) has completely changed how businesses function. AI tools in the marketing sector can aid in streamlining procedures, improving targeting capabilities, and offering insightful data on consumer behaviour. AI marketing solutions automate processes and analyse data using machine learning algorithms and natural language processing, empowering marketers to develop individualised campaigns and more accurately gauge their effectiveness.

Every day, new AI marketing solutions emerge to help strategists save time and run more intelligent, individualised campaigns. Intelligent technology solutions are also being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. So if you are an blogger, marketer or business person, you must be aware of the different tools and functions that AI can offer. With AI marketing tools, you would be able to provide your audience and clients a delightful experience.

What is AI Marketing?

Artificial intelligence (AI) technology is used in marketing to automate and streamline procedures, improve targeting abilities, and offer insightful data on consumer behaviour. AI-powered technologies analyse enormous amounts of data, spot patterns and trends, and give marketers useful insights by combining machine learning algorithms with natural language processing.

Businesses may tailor messaging and advertising, automate consumer interactions, improve campaigns and content, and spot growth-oriented opportunities with the use of AI marketing technologies. AI marketing has become a crucial component of contemporary marketing tactics because it can handle data at a speed and scale that is impossible for humans to match.

Also Read: Best Guide to Barter Collaboration in India for Brands and Creators 2024

Benefits of Using an AI Marketing Tools

The future of AI in marketing holds significant promise and transformative potential. Several trends and developments are anticipated:

1. Personalization: AI will enable hyper-personalized marketing, tailoring content, and recommendations based on individual preferences, behaviors, and demographics.
2. Predictive Analytics: AI-driven predictive analytics will enhance forecasting, enabling marketers to anticipate customer needs, behaviors, and market trends more accurately.
3. Chatbots and Conversational AI: Chatbots powered by AI will become more sophisticated, providing seamless and personalized customer interactions, improving user engagement, and handling routine queries.
4. AI-Generated Content: AI tools will play a crucial role in content creation, generating high-quality and relevant content for various channels, saving time and resources for marketers.
5. Voice Search Optimization: With the rise of voice-activated devices, marketers will need to optimize their strategies for voice search, leveraging AI for understanding natural language queries.

Future of AI in Marketing

Using AI marketing tools provides numerous benefits, enhancing efficiency, effectiveness, and overall performance in various aspects of marketing:

1. Data Analysis and Insights:Benefit: AI tools can analyze large datasets quickly, providing actionable insights into customer behavior, preferences, and market trends.
2. Personalization:Benefit: AI enables personalized marketing strategies by tailoring content and recommendations based on individual user data, leading to improved customer engagement and satisfaction.
3. Automation of Repetitive Tasks:Benefit: AI automates routine tasks such as data entry, scheduling, and reporting, allowing marketers to focus on strategic and creative aspects of their work.
4. Enhanced Targeting:Benefit: AI algorithms improve audience targeting by analyzing user behavior, demographics, and interests, ensuring that marketing messages reach the most relevant audience.
5. Predictive Analytics:Benefit: AI-driven predictive analytics helps marketers forecast trends, customer behavior, and campaign outcomes, facilitating proactive decision-making.

Overall, the future of AI in marketing involves a continued evolution towards more intelligent, automated, and customer-centric strategies, empowering marketers to make data-driven decisions and enhance overall campaign effectiveness.

40+ best AI Marketing tools

With so many rising AI marketing tools, it might be challenging to filter out the best AI marketing tools for influencers and businesses. Here are the 40+ best AI marketing tools that will make your work more efficient and easy.

1. SEMrush – Online Marketing

One of the most popular and widely used SEO tools is SEMrush. SEMrush is an all-in-one SEO and digital marketing tool that comes with many features. You may carry out SEO, content marketing campaigns, position tracking, social media marketing, PPC, analytics, and more with the help of its whole package.

Benefits:

• Full range of functions for SEO and online advertising
• Enables consumers to learn more about their rivals
• Helps in finding chances to increase their internet presence.
• Inbuild Position tracker for better analysis.

Key Features:

1. Find relevant keywords for SEO and PPC campaigns.
2. Identify and fix on-page SEO issues.
3. Analyze and monitor backlinks for better link-building strategies.
4. Track competitors’ strategies and discover opportunities.
5. Optimize paid advertising campaigns with effective keyword selection.
6. Monitor and manage social media campaigns.
7. Identify trending topics and optimize content for search engines.

Demerits:

SEMrush’s price may be too much for certain small firms. Additionally, some of the more sophisticated functions might need some technical know-how to be used correctly.

Price: SEMrush have different plans which starts from $119.95 and can range upto $449.65 per Month. They also Offer annual subscriptions which you can avail and save upto 17 percent. For more details you can visit their plans and pricing section.

SEMrush can’t exactly qualify among the ai powered marketing tools. But we are sure give the amount of data and expertise they have in SEO, they will soon come up with something.

Pros & Cons:

Ratings: 4.5 out of 5 stars

2. Smartwriter.ai – AI Content Generator

Your email outreach can be automated with the help of Smartwriter.ai. It is an AI-powered content writing platform which utilises machine learning to produce excellent content for organisations. It offers a variety of writing formats, such as blog entries, product descriptions, and social network postings.

Benefits:

• Creates a customised email with a unique subject line to catch clients’ attention.
• Provides backlink generation.
• Personalized cold email outreach.
• Integration with other third-party tools and platforms for upscalling.

Key Features:

1. Automated content generation
2. Multifunctional content creation
3. Time-saving capabilities
4. Handling various content types

Demerits:

Smartwriter.ai may not be suitable for businesses that require a highly personalized tone or writing style.

Price: The montly plan for Smartwriter.ai starts at $59 and can range upto $359 depending upon the plan you choose. The anual subscription offers a 20 percent discount in comparision to the montly plan and it ranges between $49 to $299 per month. For more details you can click here.

Pros & Cons:

Ratings: 4.1 out of 5 stars

3. Phrasee – Generative AI for Enterprise Marketers

By generating subject lines, body text, and calls-to-action, the AI-powered application Phrasee assists companies in optimising their email marketing campaigns. It generates tailored email content using natural language processing. Phrasee is one of the ai content marketing tools on the Internet.

Benefits:

• Help businesses improve their email marketing campaigns
• Creates personalized and compelling content that resonates with targeted audience.
• Generates push notifications using a natural language generation system.

Key Features:

1. AI-driven content optimization
2. Email marketing performance improvement
3. A/B testing for language and tone
4. Tailored for enterprise-level marketers

Pros & Cons:

Demerits:

It might not be suitable for businesses that do not rely heavily on email marketing.

Price: Phrasee pricing starts at $2,000 per month.

Ratings: 4.0 out of 5 stars

4. Optimove – Customer Led Marketing Platform

Optimove is an AI-powered customer data platform that helps businesses collect data from different platforms and integrate it into users’ dashboards. This information can be analysed and utilised by businesses for better-targeted marketing. (ai digital marketing tools).

Benefits:

• Optimove’s AI tool Optibot analyzes the user’s data and generates actionable insights.
• Suggestive campaigns for better marketing.
• Progress analytics for better tracking.

Key Features:

1. Customer-centric marketing strategies
2. Data-driven decision-making
3. Personalization for enhanced engagement
4. Predictive analytics for campaign success

Demerits:

The premium can go very high as they don’t have any fixed subscription rate.

Price: Custom as per needs.

Pros & Cons:

Ratings: 3.8 out of 5 stars

5. Chat Fuel – chatbot platform

An AI-powered chatbot generator called Chatfuel enables companies to develop chatbots for customer service, sales, and marketing. It has several capabilities, such as automatic answers, natural language processing, and interfaces with well-known messaging platforms.

Benefits:

• Help businesses automate their customer support and sales interactions.
• Saves time and improves customer satisfaction.
• Provides integrations to Calendly, Shopify, or Google Sheets.

Key Features:

1. User-friendly chatbot creation
2. Multi-platform integration
3. NLP capabilities for better chat
4. Time-efficient customer support

Demerits:

Chatfuel may not be suitable for businesses that require highly personalized or complex interactions.

Price: Chatfuel have two plans named Business and Enterprise and the price for the packs are $11.99 and $199 per month respectively.

Pros & Cons:

Ratings: 4.3 out of 5 stars

6. LivePerson – The Best Conversational AI Platform for Business

An AI-powered messaging platform called LivePerson enables companies to communicate with clients via audio, video, and chat. Natural language processing, conversational AI, and interfaces with well-known messaging applications are just a few of the many capabilities it provides.

Benefits:

• Improved Customer Engagement
• Conversational AI
• Integration with Popular Messaging Apps
• Actionable Insights

Key Features:

1. Advanced conversational AI capabilities
2. Real-time engagement with customers
3. Comprehensive customer support features
4. Integration with various business systems

Demerits:

The integration of LivePerson with chat services like Facebook Messenger and WhatsApp determines how effective it is. The functioning and efficiency of LivePerson might potentially be impacted by changes to these platforms or their regulations.

Price: LivePerson charges about $599 per month. Visit their payment page for more information.

Pros & Cons:

Ratings: 4.4 out of 5 stars

7. Securiti – Data Command Center

Securiti is a platform for data privacy and compliance driven by AI that assists companies in managing their compliance and data privacy concerns. A variety of functionalities are available, such as data finding, classification, and access control.

Benefits:

• Comprehensive Data Privacy Management
• AI-Powered Risk Detection
• Automated Incident Response
• User-Friendly Interface

Key Features:

1. Data security and compliance
2. Centralized data control
3. Automated data governance
4. Real-time monitoring and alerts

Demerits:

Because of its complexity, there may be a significant learning curve for businesses that are new to data privacy management.

Price: Free trial plan or demo with custom pricing as per requirements.

Pros & Cons:

Ratings: 3.9 out of 5 stars

8. Smartly.io – AI based ad marketing solution

The AI-based ad marketing solution Smartly.io enables teams to create, test, and publish just the best performing advertisements to their target market. Businesses can manage all of their ad campaigns on a single dashboard thanks to its integrations with several popular networks including Snapchat, Facebook, Pinterest, and Instagram.

Benefits:

• Automated Ad Campaigns.
• Customizable Ad Creation.
• Real-time Data Insights.
• Designed to scale with businesses as their ad needs grow.

Key Features:

1. Automated ad creation and optimization
2. A/B testing for ad performance
3. Multichannel advertising capabilities
4. Scalable for large ad campaigns

Demerits:

While Smartly.io offers customizable ad creation features, businesses may find that the platform has limitations in terms of the range and flexibility of ad formats and styles.

Price: Smartly’s pricing is based on ad spend and can vary widely depending on the size and complexity of campaigns.

Pros & Cons:

Ratings: 4.0 out of 5 stars

9. Surfer SEO – Free AI Article Outline Generator

Surfer SEO offers a valuable solution for content creators with its free AI-driven article outline generator. It focuses on streamlining the process of crafting structured and SEO-friendly content through advanced AI capabilities.

Benefits:

• Free AI-driven article outline generation.
• Aids in creating well-structured and SEO-friendly content.

Key Features:

1. AI-driven article outline creation.
2. SEO optimization suggestions.
3. Content structure analysis.

Demerits:

• Free version may have limitations.
• Primarily focused on article outlines, not full content generation.

Price:

• Basic version is free.
• Premium plans are available with additional features and subscription costs.

Pros & Cons:

Ratings: 4.0 out of 5 stars

10. Rapidely – AI Marketing Software

Rapidely stands out as an AI-driven marketing software, offering advanced automation and personalization features. It caters to businesses aiming for targeted and efficient marketing campaigns.

Benefits:

• AI-driven marketing automation.
• Personalization for targeted marketing campaigns.

Key Features:

1. Marketing automation tools.
2. Personalized content creation.
3. Analytics for campaign performance.

Demerits:

• Learning curve for advanced features.
• Pricing may be a concern for smaller businesses.

Price:

• Pricing varies based on the selected plan and features.

Pros & Cons:

Ratings: 4.3 out of 5 stars

11. Trellis – AI Marketing Optimization Tool

Trellis focuses on AI-driven marketing optimization, providing businesses with tools to enhance targeting and customer engagement. It serves as a valuable asset for refining overall marketing strategies.

Benefits:

• AI-based marketing optimization.
• Improved targeting for better customer engagement.

Key Features:

1. Marketing campaign optimization.
2. Customer targeting algorithms.
3. Real-time analytics.

Demerits:

• May require integration with existing marketing tools.
• Complexity may be a concern for some users.

Price:

• Pricing details depend on the selected plan and features needed.

Pros & Cons:

Ratings: 4.2 out of 5 stars

12. WordAi – AI Text Rewriter

WordAi specializes in advanced AI-based text rewriting, offering users the capability to enhance content uniqueness. It serves as a powerful tool for content creators seeking variations in their text.

Benefits:

• Advanced AI-based text rewriting.
• Enhanced content uniqueness.

Key Features:

1. Advanced natural language processing.
2. Content spinning for unique variations.

Demerits:

• Subscription cost may be high for some users.
• Learning curve for users new to text rewriting tools.

Price:

• Subscription-based model with varying plans.

Pros & Cons:

Ratings: 4.0 out of 5 stars

#AI Tools for Content Marketing

Here are some AI tools for content marketing:

13. Acrolinx – AI-powered Software For Marketing Teams

Acrolinx stands as a powerful AI-powered software designed specifically for marketing teams. It provides advanced capabilities to enhance content quality, consistency, and adherence to brand guidelines.

Benefits:

• AI-powered content improvement for marketing teams.
• Ensures consistency and adherence to brand guidelines.

Key Features:

1. Content quality enhancement.
2. Consistency in language and tone.
3. Brand guideline adherence.

Demerits:

• May have a learning curve for extensive customization.
• Potential integration complexities.

Price:

• Pricing details can be obtained directly from Acrolinx based on the specific needs of the user.

Pros & Cons:

Ratings: 3.9 out of 5 stars

14. InstaText – Writing and Editing Tool

InstaText is a writing and editing tool that leverages AI to assist users in refining their written content. It focuses on improving writing style, grammar, and overall text coherence.

Benefits:

• AI-driven writing and editing assistance.
• Improves writing style and grammar.

Key Features:

1. Writing style enhancement.
2. Grammar and syntax improvements.
3. Coherence in written content.

Demerits:

• The extent of improvement may depend on the complexity of the text.
• May require an internet connection for optimal functionality.

Price:

• Pricing details can be obtained from InstaText based on the chosen plan.

Pros & Cons:

Ratings: 4.0 out of 5 stars

15. Grammarly – Free AI Writing Assistance

Grammarly is a writing helper powered by AI that offers real-time suggestions for grammar and spelling corrections as users type. It may be utilised in many different applications, such as word processors, social networking, and email.

Benefits:

• Improve the quality of their writing and communications.
• Delivers premium suggestions for better clarity of sentences.
• Identifies the tone of the writing so that the writer can tailor it according to it’s needs.

Key Features:

1. Grammar and spelling check
2. Style and tone suggestions
3. Plagiarism detection
4. Writing clarity and conciseness improvement

Pros & Cons:

Demerits:

Grammarly may not be suitable for businesses that require a highly specialized tone or writing style.

Price: Grammarly is free to use but it also comes with premium and business subscription that starts at $11.90 per month and $15.00 respectively. Click here to know more about their pricing plans.

16. Seventh Sense – AI-powered email marketing platform

By examining audience interaction patterns, Seventh Sense, an AI-powered email marketing platform, assists companies in optimising the time and frequency of their email communications.

Benefits:

• Helps with increasing email deliverability.
• Improves the sender score
• Designed to work with Hubspot and Marketo.

Key Features:

1. Email send-time optimization
2. Engagement analytics for email campaigns
3. Personalized email scheduling
4. Integration with email marketing platforms

Pros & Cons:

Demerits:

Seventh Sense’s price tag can be out of reach for certain small firms, and it might not be a good fit for companies that don’t primarily rely on email marketing.

Price: For Github, the pricing starts at $64 per month and for Marketo, it starts at an annual rate of $360. Visit their Pricing section for more clarity.

17. MarketMuse – AI Content Planning and Optimization Software

MarketMuse is an AI-powered software focused on content planning and optimization. It assists users in creating strategic and SEO-optimized content for improved online visibility.

Benefits:

• AI-driven content planning and optimization.
• Enhances content for improved SEO performance.

Key Features:

1. Content planning tools.
2. SEO optimization suggestions.
3. Data-driven content strategy.

Demerits:

• May require a learning curve for comprehensive use.
• Pricing considerations for smaller budgets.

Price:

• Pricing details can be obtained directly from MarketMuse based on specific requirements.

Pros & Cons:

Ratings: 4.5 out of 5 stars

18. HubSpot – Marketing Software for Businesses

HubSpot is a comprehensive marketing software solution designed for businesses. It encompasses various tools and features to streamline marketing efforts, including automation, analytics, and customer relationship management.

Benefits:

• All-in-one marketing software solution.
• Streamlines marketing processes for businesses.

Key Features:

1. Marketing automation.
2. Analytics for campaign performance.
3. Customer relationship management.

Demerits:

• The learning curve for mastering all features.
• Pricing may be a concern for smaller businesses.

Price:

• HubSpot offers various pricing plans based on business needs.

Pros & Cons:

Ratings: 4.4 out of 5 stars

19. Acrolinx – Content Governance Solution

Acrolinx, as a content governance solution, focuses on ensuring consistency, quality, and compliance in content creation across an organization.

Benefits:

• Content governance solution ensuring consistency.
• Improves content quality and ensures compliance.

Key Features:

1. Governance tools for content consistency.
2. Quality improvement features.
3. Compliance with industry standards.

Demerits:

• Potential learning curve for implementation.
• Integration complexities may arise.

Price:

• Pricing details can be obtained directly from Acrolinx based on specific organizational needs.

Pros & Cons:

Ratings: 4.2 out of 5 stars

20. Scalenut – AI Copywriting Assistant

Scalenut positions itself as an AI copywriting assistant, offering support in crafting compelling and effective written content for various purposes.

Benefits:

• AI-driven assistance for copywriting.
• Helps in creating engaging and persuasive content.

Key Features:

1. AI-powered copywriting assistance.
2. Crafting persuasive and engaging content.
3. Versatile applications for various content types.

Demerits:

• Feature limitations in the free version.
• Learning curve for users new to AI copywriting tools.

Price:

• Scalenut offers a freemium model with additional features in premium plans.

Pros & Cons:

Ratings: 4.4 out of 5 stars

21. Jasper.ai – AI Copywriting Assistant

Jasper.ai positions itself as an AI copywriting assistant, aiming to streamline the copywriting process and assist users in creating impactful written content.

Benefits:

• AI-powered assistance for copywriting tasks.
• Supports users in crafting impactful and persuasive content.

Key Features:

1. AI-driven copywriting assistance.
2. Content creation with a focus on impact.
3. Versatility in applications for different content needs.

Demerits:

• Learning curve for users new to AI copywriting tools.
• Feature limitations in certain scenarios.

Price:

• Pricing details can be obtained directly from Jasper.ai based on the specific plan.

Pros & Cons:

Ratings: 4.3 out of 5 stars

22. GrowthBar – The Ultimate AI Writing Tool

GrowthBar positions itself as the ultimate AI writing tool, providing users with advanced capabilities to enhance their writing, content creation, and overall marketing efforts.

Benefits:

• Positioned as the ultimate AI writing tool.
• Advanced features for enhancing writing and content creation.

Key Features:

1. AI-powered writing enhancement tools.
2. Content creation support for marketing.
3. Versatile applications across various writing needs.

Demerits:

• Feature complexity may pose a learning curve.
• Pricing considerations for comprehensive access.

Price:

• GrowthBar offers various pricing plans, with details available on their website.

Pros & Cons:

Ratings: 4.1 out of 5 stars

23. ChatGPT – OpenAI Chatbot

ChatGPT, developed by OpenAI, is a prominent open-source chatbot that utilizes advanced natural language processing to engage in meaningful and coherent conversations.

Benefits:

• Open-source chatbot with advanced natural language processing.
• Versatile applications in creating interactive and conversational interfaces.

Key Features:

1. Advanced natural language processing.
2. Open-source platform for chatbot development.
3. Engages in coherent and meaningful conversations.

Demerits:

• Limited contextual understanding in certain scenarios.
• May require additional training for specific use cases.

Price:

• ChatGPT offers free access for basic usage. Pricing details for premium plans can be found on the OpenAI website.

Pros & Cons:

24. Content At Scale – AI Content Generator

Content At Scale positions itself as an AI content generator, aiming to provide users with a solution for creating high-quality and diverse content at scale.

Benefits:

• AI-driven content generation at scale.
• Supports the creation of high-quality and diverse content.

Key Features:

1. AI-driven content generation.
2. Diverse content creation capabilities.
3. Streamlined process for creating large volumes of content.

Demerits:

• Feature limitations in certain scenarios.
• Learning curve for users new to AI content generators.

Price:

• Content At Scale offers pricing plans based on usage and specific requirements.

Pros & Cons:

#AI Email Marketing Tools

Check out these AI email marketing tools for your business:

25. MailChimp – Marketing & Sales Tools

MailChimp is a comprehensive marketing and sales tool, widely recognized for its email marketing capabilities. It provides businesses with a platform to create, automate, and analyze marketing campaigns across various channels.

Benefits:

• All-in-one marketing and sales tool.
• Powerful email marketing features.
• Automation for campaign efficiency.

Key Features:

1. Email marketing tools.
2. Automation for campaign workflows.
3. Analytics for tracking campaign performance.

Demerits:

• Complexity may pose a learning curve.
• Pricing considerations for larger subscriber lists.

Price:

• Pricing varies based on the plan and the number of subscribers.

Pros & Cons:

Ratings: 4.3 out of 5 stars

26. Brevo – Email Marketing

Brevo focuses on providing a dedicated platform for email marketing. It offers tools and features designed to assist businesses in creating and managing effective email campaigns.

Benefits:

• Specialized platform for email marketing.
• Streamlined tools for creating and managing campaigns.

Key Features:

1. Email marketing campaign tools.
2. List management and segmentation.
3. Analytics for email campaign performance.

Demerits:

• Limited additional marketing features.
• May lack advanced automation capabilities.

Price:

• Pricing details can be obtained directly from Brevo.

Pros & Cons:

Ratings: 4.6 out of 5 stars

27. Moosend – Email Marketing Campaigns

Moosend positions itself as a platform specializing in email marketing campaigns. It offers features to create, automate, and optimize email campaigns for businesses.

Benefits:

• Dedicated platform for email marketing.
• Tools for creating and automating campaigns.

Key Features:

1. Email marketing campaign creation tools.
2. Automation for efficient workflows.
3. Personalization options for targeted campaigns.

Demerits:

• Learning curve for advanced features.
• Pricing considerations for larger lists.

Price:

• Pricing varies based on the chosen plan and subscriber list size.

Pros & Cons:

Ratings: 4.4 out of 5 stars

28. Mailjet – Email Marketing Tool

Mailjet is an email marketing tool designed to simplify the process of creating, sending, and analyzing email campaigns. It focuses on providing businesses with reliable email marketing solutions.

Benefits:

• Simplified email marketing tool.
• Features for creating and sending effective email campaigns.

Key Features:

1. Email campaign creation and design tools.
2. Reliable email delivery.
3. Analytics for tracking email campaign performance.

Demerits:

• Learning curve for advanced features.
• Pricing considerations for larger email volumes.

Price:

• Pricing varies based on the chosen plan and email volume.

Pros & Cons:

Ratings: 4.4 out of 5 stars

29. MailerLite – Bulk Email List Verification

MailerLite focuses on providing a solution for bulk email list verification. It ensures the cleanliness and accuracy of email lists, contributing to higher deliverability rates.

Benefits:

• Specialized in bulk email list verification.
• Improves email deliverability.

Key Features:

1. Bulk email list verification tools.
2. Email list cleaning and accuracy checks.
3. Enhances email deliverability rates.

Demerits:

• May not include additional marketing features.
• Learning curve for users new to list verification.

Price:

• Pricing details can be obtained directly from MailerLite.

Pros & Cons:

Ratings: 4.6 out of 5 stars

30. Mailmodo – Email Marketing Platform

Mailmodo positions itself as a comprehensive email marketing platform, providing businesses with tools to create, personalize, and optimize their email campaigns.

Benefits:

• Comprehensive email marketing platform.
• Features for creating personalized and optimized campaigns.

Key Features:

1. Email campaign creation and design tools.
2. Personalization options for targeted campaigns.
3. Analytics for tracking campaign performance.

Demerits:

• Learning curve for advanced features.
• Pricing considerations for larger subscriber lists.

Price:

• Pricing details can be obtained directly from Mailmodo.

Pros & Cons:

Ratings: 4.3 out of 5 stars

31. Botowski – Email Writer and AI Copywriter

Botowski positions itself as an email writer and AI copywriter, utilizing artificial intelligence to assist users in crafting effective and engaging email content.

Benefits:

• AI-powered email writing and copywriting assistance.
• Helps in creating compelling and persuasive email content.

Key Features:

1. AI-driven email writing and copywriting tools.
2. Crafting persuasive and engaging email content.
3. Versatile applications for various email types.

Demerits:

• Feature limitations in the free version.
• Learning curve for users new to AI copywriting tools.

Price:

• Botowski offers a freemium model with additional features in premium plans.

Pros & Cons:

Ratings: 4.2 out of 5 stars

#AI Tools for Social Media Marketing

These AI tools will help you for better social media marketing:

32. Sprout Social – Social Media Management Solutions

Sprout Social is a comprehensive social media management solution designed to help businesses manage and optimize their social media presence. It offers a range of tools for social media scheduling, monitoring, and analytics.

Benefits:

• Comprehensive social media management solution.
• Tools for scheduling, monitoring, and analytics.

Key Features:

1. Social media scheduling tools.
2. Monitoring and engagement features.
3. Analytics for social media performance.

Demerits:

• Learning curve for mastering all features.
• Pricing considerations for larger social media teams.

Price:

• Pricing varies based on the selected plan and business needs.

Pros & Cons:

Ratings: 4.4 out of 5 stars

33. Hootsuite – Social Media Management Platform

Hootsuite is a widely used social media management platform that provides tools for scheduling posts, monitoring social media activity, and analyzing performance across various channels.

Benefits:

• Established social media management platform.
• Scheduling, monitoring, and analytics features.

Key Features:

1. Social media scheduling and publishing.
2. Social media monitoring and engagement.
3. Analytics for social media performance.

Demerits:

• Complexity may pose a learning curve.
• Pricing considerations for larger teams.

Price:

• Pricing varies based on the plan and business requirements.

Pros & Cons:

Ratings: 4.3 out of 5 stars

34. Buffer – Social Media Toolkit for Small Businesses

Buffer positions itself as a social media toolkit catering to small businesses. It offers features for scheduling posts, managing content, and analyzing social media performance.

Benefits:

• Social media toolkit designed for small businesses.
• Scheduling, content management, and analytics features.

Key Features:

1. Social media scheduling and publishing.
2. Content management tools.
3. Analytics for social media performance.

Demerits:

• Feature limitations in the free version.
• May not include advanced analytics features.

Price:

• Buffer offers a freemium model with premium plans for additional features.

Pros & Cons:

Ratings: 4.3 out of 5 stars

35. Circleboom – Social Media Scheduler & Twitter Management Tools

Circleboom positions itself as a social media scheduler with a focus on Twitter management tools. It provides features for scheduling posts and managing Twitter profiles.

Benefits:

• Social media scheduler with Twitter management tools.
• Tools for scheduling and managing Twitter content.

Key Features:

1. Social media scheduling for Twitter.
2. Twitter profile management features.
3. Analytics for Twitter performance.

Demerits:

• May not include comprehensive features for other social platforms.
• Learning curve for users new to the platform.

Price:

• Pricing details can be obtained directly from Circleboom.

Pros & Cons:

Ratings: 4.4 out of 5 stars

36. Taplio – AI-Powered Content Creation & LinkedIn Carousel Generator

Taplio is an AI-powered content creation platform with a specific focus on creating LinkedIn carousels. It aims to assist users in generating engaging and visually appealing content for LinkedIn.

Benefits:

• AI-powered content creation platform.
• Focus on generating LinkedIn carousels.

Key Features:

1. AI-powered content creation tools.
2. LinkedIn carousel generator.
3. Visual and engaging content creation.

Demerits:

• May not have features for other social media platforms.
• Learning curve for users new to AI content creation.

Price:

• Pricing details can be obtained directly from Taplio.

Pros & Cons:

Ratings: 4.8 out of 5 stars

37. Predis.ai – Social Media Marketing & Social Media Post Generator

Predis.ai positions itself as a social media marketing platform with a focus on generating social media posts. It utilizes AI to assist users in creating engaging and relevant content for various platforms.

Benefits:

• Social media marketing platform.
• AI-powered social media post generation.

Key Features:

1. Social media marketing tools.
2. AI-powered post generation.
3. Engagement-focused content creation.

Demerits:

• Learning curve for users new to AI-driven marketing.
• Feature limitations in certain scenarios.

Price:

• Pricing details can be obtained directly from Predis.ai.

Pros & Cons:

Ratings: 4.1 out of 5 stars 

38. HeyOrca – Social Media Management

HeyOrca is a social media management platform designed for marketing agencies and teams. It provides collaboration tools and features for efficient social media planning and scheduling.

Benefits:

• Social media management platform for teams.
• Collaboration tools for streamlined planning.

Key Features:

1. Social media planning and scheduling.
2. Collaboration features for teams.
3. Analytics for social media performance.

Demerits:

• Pricing considerations for larger teams.
• May have a learning curve for extensive features.

Price:

• Pricing details can be obtained directly from HeyOrca.

Pros & Cons:

Ratings: 4.5 out of 5 stars

39. Flick Social – Social Media Marketing Platform

Flick Social positions itself as a social media marketing platform. It provides tools for managing and optimizing social media marketing efforts, including scheduling and analytics.

Benefits:

• Social media marketing platform.
• Tools for managing and optimizing social media efforts.

Key Features:

1. Social media marketing tools.
2. Scheduling features for efficient posting.
3. Analytics for tracking social media performance.

Demerits:

• Learning curve for mastering all features.
• Pricing considerations for larger teams.

Price:

• Pricing details can be obtained directly from Flick Social.

Pros & Cons:

Ratings: 4.3 out of 5 stars

How to Use AI in Marketing?

There are numerous applications for AI in marketing. Some of the most typical applications are listed below:

Personalization: By examining information on consumer preferences and behaviour, AI can be used to tailor marketing messaging and advertising.

Analytics: Use AI-powered tools to analyse data and find trends that can be utilised to forecast customer behaviour and improve marketing campaigns.

Customer segmentation: Use AI to divide up your clientele into groups according to factors like region, gender, and age, and then send them tailored advertisements.

Chatbots: Use AI-powered chatbots to automate common client interactions and offer round-the-clock customer service.

Content Creation: Utilize AI-powered tools for the creation and optimization of high-quality content that appeals to your target audience.

Social media management: Make the most of AI to track social media activity and enhance campaigns and content.

Email marketing: Automate and improve email campaigns, including targeting and personalisation, using AI-powered solutions.

Lead Scoring: Using AI, score leads and prospects according to how likely they are to convert.

Factors to Consider before implementing AI Marketing Tools

Determine your goals: Your AI marketing programme should start with clearly defined goals and marketing data, just like any other marketing initiative.

Data reliability: AI depends significantly on reliable and pertinent data. Make sure you have high-quality, structured data that can be easily evaluated before employing AI marketing technologies.

Integration: Integrating AI marketing technologies into your current marketing technology stack is necessary for implementation. Make sure the tools you select are simple to integrate with your current systems.

Data Privacy Guidelines: Make sure your AI marketing platform won’t go beyond what is considered appropriate data use at the outset of your new marketing programme in the name of data personalisation.

Skill sets: Ensure that your team has the knowledge and skill sets necessary to make the most of AI marketing solutions before using them.

Budget: Because AI marketing technologies can be costly, make sure you have a budget set out to support the deployment and continuous usage of these products.

Other AI Marketing Tools

There are still more AI marketing tools you must check out:

1. Lexica Art: AI image generator creating unique visual content.
2. Writer: AI Content Detector for enhanced writing insights.
3. Undetectable AI: Rewriting AI ensures originality.
4. DeepBrain AI: Premier AI Video Generator for diverse content.
5. Evolv.ai: AI-led Experience Optimization for businesses.
6. Influencity: Platform for effective Influencer Marketing.
7. Albert.ai: Artificial Intelligence Marketing solution.
8. Zapier: AI Workflow Automation Tool streamlining tasks.
9. Originality AI: AI Content Checker ensuring authenticity.
10. PhotoRoom: AI Photo Editor for creative image enhancement.

FAQs

Conclusion

In conclusion, AI powered marketing tools are now crucial in the world of digital marketing since they give companies access to critical data, automate repetitive tasks, and improve consumer experiences. Businesses can improve targeting, personalise customer experiences, and optimise campaigns and content by employing AI-powered solutions for customization, predictive analytics, customer segmentation, chatbots, content production, social media management, email marketing, and lead scoring. Hopefully, after reading this article you have everything you need to know about AI marketing tools.

Further read for marketers:

1. Guide to Barter Collaboration in India for Brands
2. Best Hashtags for Instagram