How to Start a Sticker Business in India in 2024 and Beyond

You’ve probably seen all kinds of cool stickers around, right? Like in stores, on lampposts, or maybe even on your coworkers’ laptops or classmates’ binders.

And they’re actually more useful than they seem. Custom stickers are a great way to promote an eCommerce business, show off trendy designs, or even advertise an event to a specific audience without spending a fortune.

Well, that’s what we’re going to cover—how to start a sticker business and sell online, why branding matters, and why Print on Demand with Blinkstore is the best way to set up an online sticker business.

What Is Necessary for Starting a Sticker Business?

A Specific Audience: First, you need to figure out your target audience and niche. You’ll want to choose a niche and see if it’s popular. It helps to create a buyer persona so you know exactly who you’re designing for.

A Strong Brand: A solid brand identity is key. You need to define your core values and the feelings you want your stickers to evoke. Plus, you should have a consistent visual style and brand voice so people recognize you.

A Reliable Production Partner: You can partner with print-on-demand services like Blinkstore, which is the best print-on-demand site in India. They’ll handle printing and shipping, so you can just focus on designing and marketing.

Effective Marketing: Smart marketing! You should create engaging content on social media, not just ads. Also, use SEO by including relevant keywords in your content to bring in organic traffic.

How to Start a Sticker Business – Quick Steps

Are you ready to discover how to start a sticker business? It’s not too hard, but you’ll need to do some research and planning. And finding the right partners is key if you want to produce high-quality stickers and offer great service with every order.

Design, sell online, or order in bulk for promotions. Fun fact—did you know the sticker market hit $52.95 million in 2021 globally? It’s expected to keep growing by 3.88% every year.

1. Target Your Audience and Niche

target your audience and niche on how to start a sticker business

To make money by selling stickers, you need to focus on attracting customers who love your designs. Here’s how:

Find Your Niche

Choose Your Style: Decide what type of stickers you want to make, like bumper stickers, or planner stickers. Pick a theme you enjoy, such as humorous, floral, or retro, and combine them for a unique twist.

Get Specific: Narrow your direction for more promising marketing.

Check Demand: Use the Google Trends tool to see if people are searching for stickers in your niche.

Know Your Audience

Identify Your Customer: Picture who you’re designing for.

Get Detailed: Instead of just targeting “coffee lovers,” think about specific groups like eco-conscious coffee drinkers who might prefer sustainable stickers.

Stay Focused: Avoid trying to appeal to everyone at once. You can’t make stickers for teenagers and supermodels all at the same time.

Pick the Right Sales Channel

Will you sell through the online store, or offer custom stickers to businesses?

2. Sticker Branding

sticker branding to start a sticker business

Stickers are like little billboards for your brand, you know? They can grab attention and even spark emotions.

Stickers can represent causes, bring out a vibe, and just be super eye-catching. But if someone’s thinking of starting a sticker business, there are a few steps they should follow to build up that brand recognition.

Define their core values: First off, they need to define their core values. What’s the heart of their brand? Is it all about fun, eco-friendly vibes, or maybe something artistic? What kind of message do they want their stickers to send?

Visualize your brand cohesively: Then, they’ve got to craft a cohesive visual identity. You know, like how you can instantly recognize brands like Nike because of their logo and colors?

Your brand’s voice: And lastly, finding the right brand voice is key. They need to figure out how they want to talk to their customers. Will the tone be formal, friendly, or even funny?

3. Pick the Best POD Service

We’ve been thinking about printing some promotional stickers for our online business.

We will definitely go with Print on Demand. Whether it’s for your own business or if you’re offering sticker designs to other small businesses, POD is the way to go. The best part is, that all the stickers are made to order, so you don’t have to worry about unsold inventory piling up.

With POD, you don’t need a warehouse, sticker paper, or even a printer. Your third-party supplier takes care of printing and shipping. All you have to do is create the designs and focus on marketing and growing your business.

Print your custom stickers at Blinkstore!

First off, Blinkstore is free. You can sign up, design your stickers, and even get mockups for free with Mockey AI—no start-up costs at all.

Plus, they’ve got a huge print-on-demand catalog with over 1,000 products. There’s a whole page just for stickers, including wall decals, die-cut, kiss-cut, holographic, and even outdoor stickers. It’s a great option.

Start your sticker business today.

4. Your Sticker Business Needs an eCommerce Platform

It’s pretty easy to start selling stickers, especially on big e-commerce platforms. Blinkstore makes it even simpler with its integrations.

It’s a company that’s built a solid print-on-demand infrastructure in India. They’ve optimized turnaround times, kept product quality consistent even with large orders, and have given a smooth experience to over 1 lakh customers.

eCommerce platforms (Shopify, WoCommerce)

They’re ready to work with content creators, social media platforms, mobile apps—basically, any business that wants to add a unique e-commerce option. Blinkstore’s integration can open up new revenue streams, and the best part? It’s free for the platform.

Development options

Blinkstore Store

Pros: It’s free, simple to set up, and you can launch your store quickly without needing a developer.

Cons: It has fewer customization options than other platforms and might not be the best for long-term growth.

5. Create a Marketing Plan

create a marketing plan to start a sticker business

The success of the sticker business relies on how well you market it, as that’s how your products will reach the target customers.

Digital marketing is key. You’ll want to get your designs out there and connect with potential customers.

Social Media

You can reach people for free and target them more precisely. For example, you could make business profiles on platforms like Instagram and TikTok if you’re going for a younger crowd, or Facebook for a wider audience.

You’ll want to focus on engaging content that shows off your brand’s personality, not just promotions. As your organic reach grows, maybe set aside a budget for paid ads to help boost brand awareness faster.

SEO

SEO is super important for organic traffic. Start by doing keyword research with tools like Google Trends or Semrush to find keywords related to your stickers and target audience.

Just work them naturally into your product descriptions, hashtags, alt texts, and blog posts—wherever it makes sense.

6. Design Stickers

Alright, now that we’re diving into starting a sticker shop, we’ve reached the fun part—creating the designs!

Time to channel your inner artist with some design software!

But what if we don’t have any design software?

No worries at all! Blinkstore has this awesome free Mockup Generator. You can just upload your images, add colors and backgrounds, and tweak everything right there to create your masterpieces for free without any watermark!

7. Analyze, Adjust, Sell

Do you know what’s great about Print on Demand? When you sell and ship stickers, you don’t have to do all that physical work. No need for an inkjet printer or vinyl cutter, and you don’t have to pack and ship orders yourself. It’s all handled for you.

Pretty much just creating the designs, marketing the stickers, and keeping an eye on sales. If you notice some designs sell better than others, you can figure out why.

Is it the price?
Or maybe the descriptions need better keywords?
It could even be that you’re using the wrong sales platform.

Take a look at custom stickers that are doing well and are similar to yours. Put the differences in a spreadsheet—things like product descriptions, images, and pricing.

Also, check if they’re selling single stickers or themed sheets. Are they designing their own or using licensed artwork? Based on that, you can adjust your listings—add more designs, tweak your descriptions, and maybe even give your online shop a visual makeover with new banners and icons to attract more buyers.

8. Expanding

Selling stickers is fun for a while, but eventually, if you’re only offering one type of product and not refreshing your designs, it can get a bit stagnant.

That’s when you should start thinking about branching out. Why not sell your sticker designs as digital files? Like, list them on Etsy, so people can buy the design and use it however they want.

And maybe even add more products, like boxes or water bottles. We mean, Blinkstore has a catalog with over 1000 custom items, so there’s a ton of room to grow.

And if things are taking off, you could set up your eCommerce store. Get a custom domain and sell everything directly, not just through Etsy or other marketplaces.

Start a Sticker Business with Blinkstore

Starting a sticker business with Blinkstore is easy. Here’s how:

1. Go to Blinkstore and sign up with your Google account.

2. Choose a name and URL for your store, then personalize it with a logo, theme, and banner.

3. Pick stickers from the catalog or upload your own designs. Set your profit margins and publish them.

4. Include a store description, email, social media links, and settings like custom domain and tracking tools.

5. Share your store link with your audience and start selling.

6. Monitor orders, payouts, and analytics from your dashboard.

Conclusion

We just covered the steps on how to start a sticker business. Some important points are that you can start a sticker business and earn money online with low costs, thanks to free tools like Blinkstore.

Great designs and smart marketing are essential for success. Now it’s your turn! Use what you’ve learned to sell stickers with your designs. Achieve financial freedom without a big initial investment, and watch your sticker business succeed!

Start your online business today.

FAQs

Is a sticker business profitable?

Yes, selling stickers can be profitable. It has low startup costs and good potential for earnings. In 2021, the sticker market was valued at $151.8 million and is expected to reach $191.1 million by 2028. With low production costs, you can make up to 80% profit margins.

How can I start selling stickers?

Here are some popular ways:

1. Create your online store with Blinkstore.
2. Join local pop-up events.
3. Partner with independent stationery shops.
4. Use online marketplaces like Redbubble or Etsy.
5. Sell your stickers directly to customers through social media.

Is there a type of sticker that sells best?

Some of the most popular options include digital stickers, which are becoming increasingly popular. DIY physical stickers are also a great choice since you can print and cut them yourself for custom designs. Additionally, you can create physical stickers with your designs using a print-on-demand service.

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