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How to Start a Phone Case Business in India: 10 Easy Steps


How to start a phone case business in India

Starting a phone case business in India is an amazing opportunity to capitalize on the country’s growing demand for mobile phone accessories. The market for phone covers in India is huge and diverse, with a population of over 1.3 billion people and a fast-increasing middle class. Starting a phone case business in India, on the other hand, might be difficult because it involves careful strategy and execution.

In this post, we will go over how to start a phone case business in India, including selecting a niche, locating a supplier, setting up an online store, and promoting your items. So If you are planning to enter into the mobile printing business, keep reading this article.

Growth of mobile case printing business

The rise of smartphone cases has been inextricably linked to the rise of the smartphone business. As cellphones have become more popular and powerful, so has the demand for protective cases. Cases were largely used to safeguard devices from physical harm in the early days of the smartphone industry. However, as smartphones have grown and become more expensive, the use of covers has developed to include more capabilities and benefits. Many cases, for example, now have built-in batteries to increase the device’s battery life or a wallet function to carry cards and cash. The market for custom phone covers has expanded dramatically in recent years.

The rising popularity of smartphones, rising awareness of the benefits of utilizing custom phone cases, and rising smartphone use in emerging nations are the primary drivers driving the phone cover design and printing business. Furthermore, as technology has advanced and new materials have been introduced, the design and patterns of casings have developed, providing customers with more diversified options. Overall, the smartphone case market is likely to expand further as smartphones remain an integral part of daily life and demand for protective and functional cases remains high.

Is a phone case business profitable?

Phone case businesses can be a profitable option, especially online. People love showing off their style with personalized cases, and this trend isn’t going anywhere.

The market for phone covers is huge and keeps growing. In fact, according to Grand View Research, the market will reach $21.89 billion by 2022 and keep climbing at 8.3% each year until 2030. This means there are lots of potential customers out there for your phone case business.

Here’s another perk: phone cases are easy to manage. They’re tough and don’t break often, so you won’t have to deal with many returns. They’re also inexpensive to ship and lightweight, so you can turn a healthy profit. For example, you could purchase a case for 500rs and sell it for 1000rs or more, making a nice 50% profit as soon as possible.

Points to consider before starting a phone case business

Before you start a phone case business. It’s also important to know about the different types of phone cases available. These include hard plastic, silicone, wallet, bumper, and rugged cases, each offering different levels of protection and looks. By finding out which types people want most, you can decide which ones to sell.

Also, decide which phone models you’ll make cases for. Focus on popular brands like Apple, Samsung, and others that many people use. Offering cases for a variety of models can attract more customers, but it also means more work to manage production and keep enough cases in stock. Understanding what phones your customers have will help you choose which models to prioritize for your cases.

Types of Phone Cases

Before knowing how to start a phone case business in India, it is important to have knowledge about the different types of phone cases that are used in mobile case printing business. There are numerous types of cases used for smartphone covers, the most common of which are:

Transparent Cases

Transparent Cases

Clear covers are composed of a transparent material that allows the device’s design to show through.

Silicone cases

Silicone cases

These cases are made of a squishy, rubber-like substance that gives the device a more secure grip.

Hybrid cases

Hybrid cases

These cases combine clear and silicone materials to provide the best of both worlds.

Leather cases

Leather cases

These cases are composed of genuine or imitation leather and offer the gadget a luxury appearance.

Wallet cases

Wallet cases

These cases have a compartment for cards and cash, as well as a phone stand.

Rugged cases

Rugged cases

These cases are made for heavy-duty use and offer additional protection for the device.

Flip Covers

Flip Covers

Book-style cases have a flip cover that protects the device from both the front and rear.

Battery cases

Battery cases

These cases include a built-in battery that extends the device’s battery life.

Armor cases

Armor cases

With many layers of protection and reinforced corners, these cases provide optimum protection.

Waterproof cases

Waterproof cases

Waterproof cases are intended to protect the gadget from water harm.

Glitter cases

Glitter cases

These cases are composed of a translucent material that contains glitter flakes.

Cases with holographic designs

Cases with holographic designs

These cases have a holographic design on them.

Marble cases

Marble cases

These cases feature a marble design on them, which can be real or printed.

Temperature-sensitive Cases

Temperature-sensitive Cases

These cases change colour depending on their surrounding temperature.

These are just a few examples of the many different types of smartphone cases available; new designs and materials are being developed all the time.

Selecting which phone devices to focus on

Choosing which phone devices to focus on for your phone case business is a critical decision that can impact your success.

Within each brand, prioritize the most recent and popular phone models. People are more likely to buy cases for new phones they just purchased. You can find sales data or user reviews to identify these models.

Here are some popular phones you should consider to start your phone case business:

  • iPhone models
  • Samsung Galaxy models
  • Huawei models
  • Xiaomi models

Choose phone devices that offer a good balance between market demand, profitability, and manageable logistics for your phone case business.

Starting a phone case business in 10 Easy Steps

If you are looking at how to start a phone case business in India, you need to follow these 7 steps to become successful in the mobile case printing business.

1. Determine your niche and target audience

Determine the types of phone cases you want to sell, such as clear cases, silicone cases, or premium cases. Identifying your specialty can help you focus your efforts and target your marketing efforts to the correct audience to be successful in mobile case printing business. Decide whether you’ll focus on personalized cases, specific designs, or a particular customer demographic. Attracting the right set of audience is important.

2. Examine your competition

Investigate the competition in your area to see what sorts of phone cases are already available and what gaps in the market you can fill. Try using different keyword planner tools to understand which type of mobile cases are in demand and you can create print on demand phone cases based on that.

3. Find a wholesale source or mobile cover printing partner

Look for a wholesale provider of phone cases. Look for phone case business supplies from reputed suppliers who uses phone case making machine to make high quality covers. Look for phone case making supplies with a diverse product offering and a solid reputation for quality and customer service.

4. Create an online store

To sell your phone cases, create an e-commerce website or utilise a platform like Blinkstore. In just few clicks, you can setup your own online store without any investment and list your design and products there. For paid website builder tools you can check out SquareSpace.

5. Start Designing

When developing designs for your phone cases, leverage market trends and customer preferences. Explore popular colors, patterns, and themes that resonate with your target audience.

For example, you could create phone cases featuring nature-inspired designs, geometric patterns, or trendy color gradients. Consider offering personalization options such as custom initials, names, or photos to appeal to individual preferences.

Selecting a compelling brand name and designing a memorable logo are crucial steps in building a strong brand identity. Ensure that your brand name is unique, easy to remember, and relevant to your niche.

When designing your logo, think about the emotions and values you want your brand to convey. Use professional graphic design tools like Canva or Adobe Illustrator to create a visually appealing and cohesive brand logo. Use tools like Blinkstore’s mockup generator to create mockups.

7. Choose a Price Point

Determine an optimal pricing strategy for your phone cases based on thorough market research. Analyze competitor pricing, production costs, and consumer willingness to pay. Consider offering tiered pricing options to accommodate different budgets and perceived value.

You could introduce limited edition or premium collections at higher price points while maintaining a core range of affordable options. Regularly monitor pricing trends and adjust your strategy to maximize profitability and competitiveness in the market.

8. Develop a marketing strategy

Create a marketing strategy that combines social media, influencer marketing, and advertising campaigns. Make use of these tactics to market your company and attract new customers.

SEO: Use search engine marketing to target individuals actively looking for phone cases for specific smartphones. This approach leverages buying intent, ensuring more relevant clicks to your products.

Facebook Ads: Reach specific interest groups with targeted designs using Facebook ads. This platform allows you to tailor your marketing to individuals who match certain demographics or interests, maximizing the relevance of your ads.

Instagram Marketing: Showcase your phone case designs on Instagram, a visually-driven platform ideal for highlighting product aesthetics. Use organic posts to engage your audience and consider investing in paid advertising on Instagram to expand your reach and visibility.

Influencer Marketing: Collaborate with influencers such as micro-celebrities, YouTubers, Instagrammers, or TikTokers to leverage their influence and reach their established audiences. Partnering with influencers can significantly amplify your brand exposure and drive traffic to your phone case products.

Register your company and receive the required GST Number. Create a system for tracking your finances and taxes.

10. Continuous improvement

Analyze your firm on a regular basis and make improvements as needed to increase sales and profitability. To stay ahead of trends, keep an eye on the industry and your competition and adapt your plan as needed.

How much does it cost to start a phone case business?

Starting a phone case business can have varying costs based on factors like your business scale and material quality. However, with Blinkstore, launching your phone cover venture requires 0 initial investment. You can start with a free online store and only pay for the base product when orders come in. This approach minimizes upfront costs, making it easier to enter the market and start selling.

How to Create Phone Cases with Blinkstore

Want to design and sell custom phone cases? Follow these simple steps using Blinkstore:

Step 1: Visit Blinkstore

Begin by visiting the Blinkstore homepage. Once there, select the “create store” option.

Step 2: Sign Up with your Google Account

Register using your credentials or Google Account. Sign up using your email address or Google account. If you already have a Blinkstore account.

Step 3: Access the Design Product Feature

After logging in successfully, navigate to the dashboard and select “Design Product” to get started. Choose the option to create Your Own Phone Case.

Step 4: Select Your Phone Cover

Browse through the product catalog and select a phone cover from the accessories section. Blinkstore offers a range of customizable products, but for now, we’ll focus on phone cases.

Step 5: Customize Your Design

Now it’s time to be creative. Design your phone case using Blinkstore’s intuitive customization tools. Add graphics, text, or images to make your phone case unique.

Step 6: Complete Checkout and Shipping

Once your design is ready, select your device model for a perfect fit. Set your desired profit margin and final product price. Enter your shipping details, and your customized phone case will be delivered within 7 – 9 days.

Mobile Cover Painting Ideas

If you want to know how to start a phone case business in India and be successful in it, then you need to know the basic ideas that are used in mobile case printing business in general. Here are some ideas to design your own customized mobile cover in India:


Abstract - Phone case business ideas

Abstract art is a type of art that does not depict natural objects but instead employs colours, shapes, and textures to create a visually appealing composition. Use bright colours and aggressive brushstrokes to create an abstract design that is unique and eye-catching. Use this abstract ideas as back cover design ideas for custom mobile covers.


Nature - Phone case business ideas

Nature-inspired designs incorporate colours and pictures from nature, such as flowers, leaves, or animals, to produce a natural and organic appearance. These patterns might be simple or complex, with components such as leaves, flowers, or birds.

Pop Art

Pop Art Phone case business ideas

Pop art is a type of art that arose in the 1950s and is distinguished by bright colours and basic shapes. Use vibrant colours and basic forms to create a pop art-inspired design while painting a mobile cover.


Typography Phone case business ideas

Typography is the art of arranging type in order to make written language legible, readable, and visually appealing. Use different fonts and text to create a design that spells out a quotation, term, or name while painting a mobile cover.


Watercolor Phone case business ideas

Watercolor is a painting technique in which pigments are suspended in a water-soluble medium.

Use watercolour paints to produce a smooth, dreamy appearance while painting a mobile cover.

Personal photos

Personal photos on Phone case business ideas and customise phone cover with personal photos

These are images that have sentimental importance; they could be of a family member, a pet, or a beloved area. Make a phone case out of a personal photo or an image that has sentimental meaning while painting a mobile cover. Use platforms like Blinkstore to generate such high quality image products.

Black and white

Black and white Phone case designs

Black and white are the absence and presence of all colours, respectively. Use black and white colours to create a minimalist and classy look while painting a mobile cover.

These are just a few of the many mobile cover ideas to get you started. Initially, you can imply these ideas to your design to start your business.


Finally, beginning a mobile case business in India can be a terrific way to capitalise on the country’s expanding need for mobile phone accessories. The market for phone cases in India is wide and diverse, and a phone case business can be profitable with proper planning and execution. To launch a successful phone case business in India, it’s important to identify a niche. You can also save this blog as a PDF for a phone case business plan pdf.

It’s also critical to think about the legal and financial sides of beginning a business, as well as having a system in place for inventory management, customer service, packaging, and shipping. It is also critical to constantly design, develop and adapt to shifting industry trends and consumer preferences.

FAQs on How to start a phone case business in India

How do I start a mobile case business?

If you want to start mobile case printing business, then you need to follow the following steps:
1. Determine your niche and examine your competition
2. Find a wholesale source
3. Create an online store using Blinkstore
4. Develop a marketing strategy
5. Look for the feedback and act accordingly.

Is a phone case business profitable in India?

A mobile case printing business can be profitable in India, as there is a growing demand for mobile phone accessories in the country, with a population of over 1.3 billion people and a rapidly growing middle class. Is phone case business profitable? Yes, with right designs and marketing you can build a profitable phone case business in India.

How much does it cost to start a custom phone case business?

With Blinkstore, you can start a custom phone or mobile case printing business with zero investment.

How do I start my own phone case business?

With Blinkstore, you can create your own free online store and start listing your designs on phone cases and start selling immediately without any investment.

Are phone cases good for dropshipping?

Yes, phone cases can be an excellent product for dropshipping due to their lightweight nature and high demand.

How to make customized phone cases?

Create custom phone cases by designing unique artwork using software like Adobe Illustrator or Canva. Choose a printing method (e.g., sublimation) and partner with a printing company like Blinkstore. Sell your personalized cases online and promote them through social media for wider reach and sales.



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